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were sold for $1.00 each, as part of the Lance Armstrong Foundation"s "Wear Yellow, Live Strong" campaign.
The Rubber Band Bracelet trend did last long enough for several NBA players to start sporting them, though. Nike, always with a keen eye on basketball fashion improved on the trend by using the silicone rubber that they had previously used on sports watch bands and creating the Nike Baller Id Band Bracelets. Because you can"t really print on silicone, the messages were imprinted or embossed into the rubber and said sports related things like "Baller" and "Player". They came in sets three, often in specific team colors. Many NBA players, most notably LeBron James were seen wearing the Baller ID Bands on and off the court.
In 2004 Lance Armstrong and Nike, who made all of his cycling gear, teamed up and created the LiveStrong yellow bracelets which were essentially Baller ID Bands that were yellow and imprinted with "LiveStrong", the motto of Lance Armstrong"s foundation for cancer research. The bracelets are sold through Nike and Lance Armstrong"s website"s for $1 each and has raised over 28 million dollars for cancer research. Because of the immense popularity of these bracelets, many other charities, organizations and accessories producers jumped on the bandwagon and began creating silicone rubber bracelets in all colors and with all kinds of messages, some for charitable causes, and others just for fun.
plain-rubber-wristbandsdebossed-rubber-wristbands ey are quite fashionable as well. A lot of companies have adopted the scheme of giving away customized bracelets for their employees to use on a regular basis, infiltrating each worker’s unique life bubble and raising awareness within it. Other businesses give custom rubber bracelets to both their existing and potential customers to establish recall and familiarity.
Since these bracelets were introduced by the Lance Armstrong Foundation in a bright neon color as symbols for the organization’s cause of raising funds for cancer research and development, their general rate of production has increased. Because they are widely sought after, the number of retail establishments that sell this particular item has multiplied—online and offline.
Though rubber bracelets are currently saturating the market, there still remain a group of skeptics who are unimpressed with the impact this promotional scheme is causing. What are the reasons why these marketing tools thrive in the advertising industry?
Affordable and cost efficient.
Custom rubber bracelets—with all their uses and benefits—are surprisingly cheap, especiallmosquito wristbands uky when bought in bulk. Besides business establishments, certain movements and causes that are pressed for funds and cannot afford other forms of advertising may employ this strategy to get their message across to the masses.
Bracelets are popular with both the old and young alike. There is no known norm that limits the use of these accessories to an exclusive age group. They go with just about anything you wear—with the exception of formal attire—and are highly fashionable. Big clothing and accessory brands even market uniquely designed bracelets that serve as status symbols more than promotional material.
Durable and flexible.
While some custom rubber bracelets are thick, others are thin and frail. Even so, the quality of bracelets depends on the buyer’s capability of meeting the monetary compensation for each. Bigger, thicker kinds are essentially much more expensive than those of standard and thin quality. Regardless of the differences in specification, rubber bracelets are durable and long-lasting, extending their promotional potential.
Various income-generating options.
Capital-oriented companies and non-profit organizations alike gain revenue, using bracelets. Generating sales and getting donations are just two of the benefits that can be realized from using these bracelets.
Promote products, personalities, and companies.
One great use of custom rubber bracelets is to raise public awareness regarding a particular issue. These bracelets create a visual “disturbance” with their color and design that attracts eyes everywhere. The greater the number of people who are wearing the same design, the greater promotional impact there is. Here are a few examples of the uses of rubber bracelets:
To suggest affiliation with a particular group, organization, or company.
To market products and services.
To introduce a public advocacy, social statement, or mass movement.
To popularize a celebrity or politician.
Because of their versatility in terms of promoting a person, item, brand, or cause, custom rubber bracelets put a check in every marketing scale there is for an effective advertising campaign.
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